CMO

CIOs and CMOs: What’s Going On With This Relationship?

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Making a company be successful is tough work. For this to happen, it’s going to take a great deal of work on everyone’s part and, tougher yet, everyone is going to have to find ways to work together. As a CIO this means that you are going to find yourself having to work with the … Read more

Should The CIO View The CMO As Friend Or Foe?

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If there is one fact of life that everyone who has the CIO job has had to learn to deal with, it’s that our IT budgets never seem to be big enough. However, it turns out that there is someone else in the company who does not have the same problem: the CMO. In fact, … Read more